Every sport has its blue riband event, the one in which its very finest proponents take part and where the best of the best can show their class.

No longer simply an offshoot of brick-and-mortar establishments, the online betting industry is now a whole world of its own, generating revenue and profits many times more than traditional bookmakers do.

While horses trained in the north of England don’t have the best record when heading down to Gloucestershire for the Cheltenham Festival, it’s not for want of trying.

Fronted by former Sky Sports presenter Ed Chamberlin, the coverage from a rain-soaked Cheltenham was positively received with newspaper commentators praising both Chamberlin and his illustrious guests, former jockeys Sir Tony McCoy and Luke Harvey.

Ferguson bags second BBC lifetime achievement award