Manchester ranks fourth in searches for Black Friday deals, according to new data.
The city made the top four with an average monthly search volume of 3,851 per 100,000 residents.
Norwich took the number one spot followed by Bath and Wrexham.
As Manchester is known to be home to fashion retailers like Boohoo, fashion-related terms were the most searched over the last year, averaging over 2,000 searches per month.
The data experts at BoohooMAN analysed 98 terms related to Black Friday and sales over the last two years were calculated with the monthly average in 50 cities across the UK.
They then used recent population estimates to calculate the averages per 100,000 residents and used the numbers to rank the cities.
Over 80% of the searches occurred in November of each year.
‘Fashion trends’ and ‘gaming consoles’ were the two highest searched terms – with the former reaching 1,500 average searches each month.
John McKinney, Head of Digital Marketing for BoohooMAN commented on the findings: “Fashion is one of the big players in Black Friday deals, with shoppers having the chance to bag a bargain on seasonal trending items and big-ticket items such as boots.
“Finding these bargains can be tricky, as Black Friday deals have started being announced in advance of the day itself, leaving those who don’t plan ahead with the remains of the sales.
“In recent years, the public have noticed that prices are hiked up a few weeks prior to Black Friday and then reduced to their pre-hiked prices on the day itself.
“Though some amazing deals can be grabbed, it’s essential to remain aware of prices throughout the Black Friday weekend and grab the best deals available.”
