A rapidly growing online casino software development studio from the good old MCR has gone into a very profitable new partnership with one of the oldest gambling software developers in Europe.
Manchester-based Northern Lights Gaming was launched in 2017, and they’ve selected the ground-breaking go-to-market interface platform from Yggdrasil as a partner.
With this partnership, the studio will improve the distribution for its innovative video slots – such as the ones you can find at www.newcasinosuk.com – and open up more sources of revenue from some of the big-name online casinos in the continent.
It was a group of experienced and world acclaimed system architects and video slot designers that came together to establish the Northern Lights Gaming in Ancoats.
The CEO of the studio, Andrew Goodale, has vast experience in the sector and has helped create some of the biggest slot games on the planet – like Rainbow Riches.
The popularity of Goodale and others involved in the Northern Lights Studio is also getting a boost due to the recent wave of their innovative slots like Rocky’s Gold, a slot machine with a gold mine theme. Casino platforms like Betsafe are running ads and promotions of this slot because of their desire to deliver casino games of the highest audio and visual quality to players and the slot game is perfect for it’s interactive and immersive features.
By partnering with Yggdrasil’s GATI platform, the collaboration will make it easier for Northern Lights Gaming to be able to deliver the needs of lovers of slot games across the globe. According to Goodale, the studio will now handle the entire development process and the opportunity to carry on innovations without compromises based on the provisions of the new partnership.
The head of Partner Strategy and Sourcing in Yggdrasil, Stuart McCarthy also made exciting statements about this new collaboration with Northern Lights Gaming which will see them added to other franchise and operator networks that are rapidly growing.
For Stuart, studios will enjoy the benefit of being able to design and develop new video slots in compliance with the licensing regulations, and out of the box solutions that are ready for consumption from this GATI platform.
Northern Lights Gaming has succeeded with many other projects apart from Rocky’s Gold and Rainbow Riches within its three-year spell in the slots world. It was here that the popular Niagara Falls slot was created, and it came with a unique 1930s look and feel to commemorate the huge heritage of the people of North America.
The HD piano soundtrack will always take people back to the olden days. But the slot in itself, which is one of those you have to experience for yourself, has visuals that are completely razor sharp and will help you understand that you can enjoy a video slot that looks and feels exactly like a casual mobile game.
This partnership obviously spells a huge moment for Northern Lights Gaming. The studio also gained a strategic investment from Velo Partner, a venture capital firm, in January. In the same period, the firm also put pen to paper on a deal that makes Microgaming the exclusive distributor of some of its video slot games – creating a partnership with one of the oldest existing online casino software developers and distributors in the world. Very exciting times!
Many people may still see them as a boutique supplier of online casino content, but Northern Lights Gaming is cementing itself to be right at the forefront of iGaming innovation in the entire UK, not just a town in the North West.
