When the Ting Tings first burst onto the scene in 2008, it looked like they were going to be the next big thing.
We Started Nothing was a huge success, shipping more than 600,000 copies in the UK. However, since then, they have remained relatively niche in the music scene.
Now could be the perfect time to rerelease one of their earliest singles, Fruit Machine.
With the online casino industry booming, a song about reel spinners could appeal to a lot of people.
Online casino industry has boomed since single was first released
When the Ting Tings first released Fruit Machine in 2008, the online casino industry was still relatively small.
Since then, it has boomed massively, and there are hundreds of millions of players worldwide.
The competitiveness of the industry is highlighted by Paddy’s latest casino offers, which provide players with lucky spins on a Wonder Wheel, free spins on slots, and even deposit match bonuses.
The fact that the casino powerhouse needs to do this shows how bustling the market is, with rival sites vying for players’ attention.
At these online gambling sites, slot games are by far the most popular offerings. Indeed, they always feature on the home page, and there are now hundreds for players to choose from.
They come in a wide array of genres, underlining how broad the demographic is for these games.
The Ting Tings song was based on the classic fruit machines that existed before the online casino industry boomed.
These games typically had three reels and numerous side games.
Listening to Fruit Machine now will fill modern slot players with nostalgia about the games that led to the sprawling online sector.
Ting Tings have failed to hit the highs of debut album
It could be time for the Ting Tings to revisit some of their more successful earlier material in an effort to get back into the mainstream.
Katie White and Jules De Martino have released three albums since the 2008 offering, but they haven’t enjoyed the same sales figures.
Sounds from Nowheresville, Super Critical, and the Black Light were released in 2012, 2014, and 2018 respectively.
While they had a few hits between them, it’s hard to compare any of the more recent material to the early sounds of Great DJ and That’s Not My Name.
According to a review in NME, Black Light featured such a different style that the Ting Tings were barely recognisable to those who loved them back in the late 2000s.
It’s great that they are experimenting with new ideas, but there’s also a chance that this is alienating older fans.
The perfect blend would be for the band to keep playing their classic hits while interspersing them with some new ones.
In a recent Variety piece, it noted how the Ting Tings were enjoying social media fame thanks to celebrities sharing their early hit, That’s Not My Name.
It could be the perfect time for them to capitalise on this and bring back Fruit Machine on social media platforms. It will doubtlessly be a hit with the booming online casino crowd.
