Manchester City have embarked on a royal blue twitter scavenger hunt to promote their new ‘Cityzens’ membership scheme.
Cityzens is aimed at bringing its ever-growing legion of fans closer to the club, giving them a say on club decisions and offering numberous benefits.
To celebrate the move, City began posting clues this morning on their official Twitter feed as to where they had placed their first haul of goodies.
The tweet read: ” CLUE 1: Our first Cityzen of the day was present at the opening of the Liverpool – Manchester railway in 1830. #mcfc #cityzens.#2.”
SCARF HUNT: Fancy winning #Cityzens membership for 2014/15 and #CityLive tickets? Stay tuned… #mcfc pic.twitter.com/cXlH1bzVnz
— Manchester City FC (@MCFC) July 25, 2014
Another tweet then said: “CLUE 2: He was twice prime minister and nicknamed, amongst other things, the iron duke. #mcfc #cityzens.”
And then finally they gave their third and biggest clue yet: “CLUE 3: He was well-travelled in his time but currently resides near KRO bar looking north. #mcfc #cityzens.”
CLUE 3: He was well-travelled in his time but currently resides near KRO bar looking north. #mcfc #cityzens pic.twitter.com/lWaHvH6T51
— Manchester City FC (@MCFC) July 25, 2014
Unsurprisingly, an eagle-eyed City fan was able to deduct the location of the treasure to claim his prize.
Avid City fan Jack Naylor bagged himself an official club scarf, a Cityzens membership and tickets for the clubs upcoming CityLive show.
Congratulations @jack0512 for being the first to find a #Cityzens scarf. What a way to start your Friday morning! pic.twitter.com/akW8YyTn37
— Lee Kenny (@LeeCityzen) July 25, 2014
CityLive will see lifelong supporter Jason Manford entertain 5000 fans, in addition to live music and an awards ceremony for the teams championship winning efforts last season.
Speaking on the launch of Cityzens, Diego Gigliani, Director of Marketing, Media and Fan Development, said:”As the Club continues to grow around the world, we wanted a single membership programme that brings all our fans together wherever they live in the world.
SCARF HUNT: Look-put for the clues for our second #cityzens location soon. Find the scarf and win 2014/15 membership and #CityLive tickets!
— Manchester City FC (@MCFC) July 25, 2014
“Cityzens not only rewards fans with unforgettable experiences for their incredible support and participation, but also empowers them to influence key Club decisions, giving them a real voice and real value.”
The club have said details on the next scarf hunt will be released soon.
WINNER: Well done to George Crossley, our second #cityzens winner today! #mcfc pic.twitter.com/BhlsJXeyqs
— Manchester City FC (@MCFC) July 25, 2014
The fifth winner celebrated his victory in style and posted a Vine to show his joy.
WINNER: here comes our fifth #cityzens scarf hunt winner! Well done! #mcfc https://t.co/pkGyPF30ZD
— Manchester City FC (@MCFC) July 25, 2014
