Manchester City will join forces with car marker Daihatsu as they join rivals United in forging a number of global sponsorships.
The deal will see the oldest car manufacturer in Japan become City’s official automotive partner in Indonesia next season – the first football club to do so in Daihatsu’s 106-year history.
City’s players will embark on a summer trip to Indonesia as part of the club’s South East Asian tour, and will also film a TV advert for the company.
Tom Glick, chief commercial and operating officer for Manchester City, is looking forward to raising the Blues’ profile across the world.
“To be chosen as Daihatsu’s first ever Football Club Partner is not only a huge privilege, but a compliment to City’s growing appeal around the world,” he said.
“City and Daihatsu share both a pioneering spirit and commercial ambition, driving both brands forward.
“We look forward to working with Daihatsu to create innovative campaigns for the millions of Indonesian fans and customers of both of our organizations fusing their passion for great football and cars.”
Amelia Tjandra, marketing director of PT Astra Daihatsu Motor (ADM), Daihatsu sole agent in Indonesia, insisted the car maker wanted to take advantage of City’s growing popularity.
She said: “Manchester City enjoys a huge following in the region and Daihatsu’s market share has grown and grown over the last four years, to the second largest for eco-friendly compact cars in the country.”
For more on this story and many others, follow Mancunian Matters on Twitter and Facebook.
