Chanel’s exclusive fashion show in Manchester’s Northern Quarter has brought in £8million to Manchester’s economy, according to the City Council.
Chanel hosted their Métiers d’Art show on December 7, which brought celebrities such as Tilda Swinton and Kirsten Stewart to Thomas Street.
The event was designed with a specially built canopy in the Northern Quarter that housed 600 guests, along with an afterparty in Victoria Baths.
Leader of the Manchester City Council Bev Craig said: “For us it was never about the glitz and glamour – events such as this help cement Manchester’s reputation on a global stage and come with both direct benefits.”
The council had earlier said it was ‘impossible to quantify‘ the impact of the show but has now announced that it had £8million worth of direct impact on the city’s economy.
This figure was calculated by the publicly-funded promotional agency Marketing Manchester, which calculated this figure by looking at the costs of hotels for Chanel’s 600 guests and staff.
The managing director of the agency Victoria Braddock said: “The scale of the impact of the Chanel Métiers d’art show in Manchester will be felt for years to come.
“The £8m economic impact is a welcome boost across accommodation, restaurants, and attractions, and demonstrates the importance of global events in the city.”
Marketing Manchester’s calculation does not include the investment, jobs and other opportunities that have come to Manchester due to the national and international coverage of the event.
They estimate the impact of that is over £100 million.
Hosting the event also helped Manchester’s students, as 50 of Manchester Metropolitan’s fashion students were given backstage roles of dressing models, organising collections and supporting rehearsals.
The cost of the event was not a burden of the public purse as it was met by Chanel, who paid for road closures, cleaning and compensating affected businesses.
Featured image: Mancunian Matters
