In an attempt at a major rebrand, the University of Bolton has applied to change its name to the University of Greater Manchester – and not everyone is in favour.
Vice-Chancellor Professor George E. Holmes DL Dsc, expressed his intention to give students, “the best possible experience and outcomes.”
Professor Holmes said: “We are proud to be based in Bolton and indeed our roots are firmly embedded in this town, having been here for almost 200 years when the Bolton Mechanics Institute was formed.”
He continued: “The University believes […] that a change of name to reflect the strong and recognised geographical brand of Greater Manchester will help address graduate outcomes in terms of employer recognition.”
The appeal has been branded a controversial move by critics and members of the public, with some taking to X, formerly known as Twitter, to express their thoughts:
The University of Bolton was founded in 1825 as Bolton Mechanic’s Institute. It was intended to provide educational opportunities for working people in Bolton.
In 2004, it was proclaimed Britain’s newest university, and Professor Holmes was installed as its Vice Chancellor.
The institution is due to celebrate its 200th anniversary next year.
The University is also developing plans for a medical school, to be known as the Greater Manchester Medical School. If built, it will be one of the only two in the county.
Should their application be granted, The University aims to begin using the new title from 1 August 2024.
Main image courtesy of David Dixon licensed for reuse under Creative Commons Licence
