Manchester United have announced a seven year deal with General Motors that will see Chevrolet become the club’s shirt sponsor, beginning with the 2014/2015 season.
The American based car company will replace AON whose partnership began in the 2010/2011 season, and become only the club’s fifth shirt sponsor in the Club’s 134 year history.
On announcing the new deal, which was signed for an undisclosed amount, Manchester United’s Commercial Director Richard Arnold said: “This is a fantastic, long-term deal for the Club.
“We have been partners with Chevrolet for only six weeks, but already they have produced some fantastic ideas that will benefit both the partnership and our 659 million followers around the world. They are a key partner on our current tour and I know they have enjoyed experiencing the buzz generated by our fanatical support and the sell-out crowds in South Africa, China, and Europe.
"It is a great thrill for those of us who work with partners all year round when an existing partner steps up to being one of our principal partners. This commitment to United and its fans will bring real benefits to everyone who cares about the Club.”
Chevrolet who also become Manchester United’s first car-based shirt sponsor, succeed previous shirt sponsors such as Sharp Electronics, Vodafone and AIG.
General Motors’ North America Vice President Alan Batey added: "When you consider the core values of Chevrolet, our passionate customers around the world, and our rich 100 year history, the partnership with Manchester United is a perfect fit. And, to be only the fifth name on the iconic red jersey is a genuine honour.”
Manchester United, the world’s most ‘popular’ club, are currently in their Pre Season and start their Premier League campaign against Everton on Monday August 20.