Pixie Lott launches fashion range at Manchester Arndale’s Lipsy store – and speaks exclusively to MM

RIBBON CUT: Pixie launches her range

By Kathryn Cummings, Features Writer

Chart-topper Pixie Lott greeted hundreds of shoppers today when she launched her most trend-driven fashion range to date at Manchester Arndale’s Lipsy store.

The 20-year-old popstar, who was fresh from a busy London Fashion Week, cut the ribbon outside Lipsy to launch her fourth ‘Pixie Lott for Lipsy’ collection, and then treated the crowd to a live acoustic performance.

The pop princess who wore a blue playsuit from her own range claims this is the best collection she has produced yet, and couldn’t be more excited about launching it in Manchester.

She exclusively told MM: “I am excited about launching my new collection here, I love this city and the girls here seem to love to dress up and have great style.”

FASHION LAUNCH: Pixie Lott at the Lipsy store, Manchester Arndale

The autumn/winter 2011 collection features luxe, directional daywear and sexy, spotlight grabbing eveningwear including bold body-con party dresses and chic Parisian inspired styles.

“The most important thing about my collection is that it has to be wearable, it’s important to make full use out of the clothes you buy.

“The new range is mostly centred on dresses for the Christmas party season, but there are many daywear outfits available, there is something for everyone whatever your style,” she said.

Following the sell-out success of the previous three collections, Lipsy is hoping this collection will do just the same.

Jeremy Stakol, CEO of Lipsy, said: “Everyone at Lipsy adores Pixie. She is a modern day fashion icon and we are privileged to be working with her. Our customers love everything Pixie does and I’m sure they’ll be blown away when they see the new Pixie Collection this September.”

One excited customer was Kirsty Calbert, 17, of Manchester who had been waiting for Pixie to arrive at Lipsy since this morning.

She said: “I love Pixie, she is an icon of mine, I love everything about her, her style is amazing and I’m also a massive fan of her music.

“She is still so young and is someone that all girls my age can look up to and learn something from.”

The new collection is now available through all Lipsy retail stores and Lipsy.co.uk, as well as through key Lipsy wholesale partners including Next.co.uk, Asos, Bank, Very.co.uk, Selfridges and House of Fraser.