Rio Ferdinand is launching Manchester United’s first mobile phone app with leading Saudi Arabia telecom operator STC.
The app will give keep fans up-to-date with a wide choice of news, stats and features wherever they go and is the first of its kind from a United partner.
The development signals the club’s communication ambitions and the app will run on IOS and Android, with Nokia and Blackberry to follow in the future.
Ferdinand will be the first United player to visit the country since 2008 and said: "As a player, knowing that we have fans all over the world cheering us on really does make a difference and I am pleased that STC are bringing our fans even closer with its new app.
"It’s a great piece of new technology and I hope all our fans in Saudi Arabia sign up to it and show their support in the new season."
STC chief executive Mr. Jameel Al Molhem said: "We are looking forward to such an exciting launch that has resulted from our unique partnership with Manchester United.
"We will continue to fulfill our commitment to sports fans by providing them with a unique, advanced United app, which is expected to strengthen our relationship with the younger generation."
A VIP experience on United’s pre-season tour will be offered to fans who download the app.
And STC’s subscribers are already entered into a prize draw to win trips to see United play home matches.
United's commercial director Richard Arnold said: "This unique app is a must for all Manchester United fans throughout Saudi Arabia, with no other mobile phone company in the region having more access to the Reds.
"We have almost two million fans in the country and STC’s new application is the perfect way for the club to connect with them.
"By introducing the first Manchester United app of its kind, STC have provided the club with another exciting way to communicate to our fans in a dynamic and engaging way."