Environmentally-friendly graffiti campaign sprayed across Manchester City Centre
Rising stars from Manchester’s underground style-scene are taking over the streets for a leading fashion label's environmentally-firendly graffiti campaign.
Online store GetTheLabel.com's recent adverts feature a group of extreme sport enthusiasts clad in black with white masks performing stunts around the city.
Liz McNamara, marketing director for the company said: “It is part of a wider project in which GetTheLabel.com is working with respected music artists, rising skaters and BMX stars, allowing us to reach a previously untapped audience.”
The campaign began on Monday when environmentally-friendly graffiti was sprayed over night onto city centre pavements.
Locations included Market Street, Piccadilly Gardens, The Northern Quarter, Store Street and Castlefield Locks.
The images, created by jet washing pavement dirt, invited passers-by to take pictures and post them on the stores Facebook page to win free clothing.
Followers were also challenged to track the graffiti through short films that are running every day this week.
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The North West based label offers significant savings on branded sportswear, leisurewear and foot ware for all the family.
Brands include Penguin, Nike, Voi Jeans, Henleys, Gio Goi, Bench, Fred Perry, Firetrap, Lipsy, UGG Australia and ClubL.
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I think this is awful!
I think this is awful!
I ain't no hippy, girlfriend.
I ain't no hippy, girlfriend. I mean the graffiti is a blot on the environment as it makes the street look messy. Plus, I'm happy to have marketing stick to billboards - I don't want advertising thrust in my face as I walk into work, looking downcast at the street at another day without a lottery win...
To the first commentor -
To the first commentor - don't be such a hippy all your life. jet washing a pavement really isn't an issue or something to get your tie-dyed knickers in a twist about.
Or do you like to look at blank gray walls? I suppose anything with colour will clash with your multi coloured dreadlocks.
you didnt read it all. This
you didnt read it all. This is graffiti created by cleaning a dirty surface.
How can something be
How can something be environmentally-friendly (or "fierndly" as you put it) when it's messing up the pavement? The environment isn't just about reducing carbon footprints, it's also about the space you live in. Imposing this kind of ugly and juvenile mess on our streets isn't something that most people want to see. And people like Liz McNamara shouldn't try and pretend that this is anything other than cheap marketing. And of course Mancunian Matters have taken the bait.
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