Steve Diamond feels that he finally has what he has been looking for and is confident Bryan Redpath is the man to lead Sale Sharks forward.
The ex-Scotland and Sale skipper resigned as Gloucester boss six weeks ago and is now the man charged with improving the Sharks’ sixth placed league finish.
But Diamond admitted events could have turned out differently had Redpath not been available, as he had appointed another coach.
“I had actually offered the job to someone else to be honest,” said Diamond, who is now chief executive at Sale.
“But when Bryan became available at the end of the season, I went back on that initial decision and thought it was the right thing for the club.
“He’s got a proven track record and a lot of history with the club.
“Once he decided to leave Gloucester, it seemed the natural thing to do, even though we had the decision with another chap to interview.
“The person had agreed to take on the job. There were no contracts in place, but he had agreed to take the job. It was all mutually sorted out.”
Diamond is excited about the prospect of having a director of rugby with a similar driven personality to his own after a failed spell with Tony Hanks who left the club in March.
“Tony Hanks wasn’t the man. We brought him in from Wasps and he wasn’t the man,” he said. “We needed a leader to run the rugby side with natural desire – I do that.
“We’ve got a new director of rugby that’s got a very similar ethos to me about hard work, no egos and having a good crack.
“Team spirit is a driver in that, it’s what we were brought up with when we played and coached together when we were at Sale ten years ago.”
The Sharks start a new era next season after leaving Edgeley Park for a groundshare with rugby league counterparts Salford City Reds at the City of Salford Stadium.
Diamond said: “We set out from day one in the negotiations that we want to have an equal relationship with Salford City Reds. We don’t want to appear to have any power over them in anyway.
“We’ll have our own shop at the stadium, they’ll have theirs, the seats are blue and red – everything is equal at Salford.
“Some of our fans will hopefully go and watch them to improve their crowd and some of their crowd will watch us. It could be a relationship born in heaven really. There’s not many bespoke rugby stadiums in the country.”
Diamond, who acquired the lucrative signing of fly-half Danny Cipriani for next season, is keen to emphasise the commercial impact of the move.
“It’s up to ‘Brush’ (Redpath) to continue the style that I’ve tried to bring this year with the likes of Cipriani signing and if we continue to do that, then we’ll get the crowds we need to break even.
“Once we break even, we’re looking at a whole new business proposition.”
Diamond, who ran the rugby side of the club last season, is positive about what next season will bring.
“We got the team to a good level of competence, but nowhere near where we want it to be,” he said.
“But we’ve qualified for the Heineken cup, we’ve got a great squad and four or five lads coming in in July and it will make it stronger.”
Meanwhile, the Sharks announced a money-spinning long-term partnership with dedicated rugby brand Canterbury becoming their official kit supplier from next season.
Chris Stephenson, CEO of Canterbury, said: “Sale Sharks remains a potent force within the Premiership. With recent additions to the squad, and a move to a first class stadium, the future of the club looks very exciting.
“We were extremely keen to work with Steve Diamond and the team at Sale, given their no nonsense road to success,” he added.
“We are keen to be part of the development of this historic club which I have no doubt has a successful road ahead.”