Wine lovers across Manchester are being encouraged to put their taste buds to the test as Oddbins search for the UK’s best amateur wine palates.
The independent high street wine merchant is inviting wine lovers to embrace the challenge of ‘The Palate’ and be in with a chance of winning a holiday to one of the world’s best wine regions.
The three conquering connoisseurs will also be invited to join Oddbins Tasting Panel that decides which wines go into its branches and on its website Oddbins.com.
Emma Nichols, Head of Buying of Oddbins, said: “For our customers and the wine loving public as a whole, we are offering the chance of putting your taste buds to the test in a fun, relaxed and for the winner, an ultimately extremely rewarding way.
“The Palate contest is a fun way of uncovering the tasting expertise that exists on every street, in every town, in every region of the UK.”
The three-month competition is was launched at the Oddbins Wine Fair at Victoria House in London on last week, and the first round commences in Oddbins branches across the country this weekend and next weekend.
Each Oddbins branch, including the Wilbraham Road, Chorlton branch, will select the best palates from the initial heats according to set criteria. The competition then progresses to a regional contest and then to a national level to select the overall winners.
Ed Gillibrand, manager of the Chorlton branch, said: “‘The Palate' is an exciting initiative and we’re fully behind it here. We'll be inviting people to enter Round One on the weekends of June 2-3 and 9-10 and hope that as many of our customers enter as possible.
“Manchester came first and second in the football premiership this year; can they repeat this success in our fantastic wine tasting challenge open to amateurs who may well find themselves being crowned 'The Palate 2012'?”